In 2004 Steffen Gentis, BBDO Germany’s Chief Production Officer, created the Regielounge (Directors Lounge) to showcase advertising film directors in Germany.
The Regielounge showcases directors under the best possible circumstances: on the big screen, with big sound, to an exclusive audience of advertising and film professionals. It is the best platform in Germany for any director to personally present his work to the German market. Over 1000 creative and influential decision-makers from all over Germany are using this opportunity to meet personally at this prestigious event.
The basic concept of the Directors Lounge is that meeting a director at the PPM is simply too late. At the Directors Lounge you can meet directors, make friends and share ideas over a drink in a relaxed atmosphere.